[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.scancore.cz\/bez-zakazniku-to-nejde\/#Article","mainEntityOfPage":"https:\/\/www.scancore.cz\/bez-zakazniku-to-nejde\/","headline":"Bez z\u00e1kazn\u00edk\u016f to nejde","name":"Bez z\u00e1kazn\u00edk\u016f to nejde","description":"Je samoz\u0159ejm\u00e9, \u017ee se \u017e\u00e1dn\u00e1 firma neobejde bez z\u00e1kazn\u00edk\u016f. N\u011bkdo ji p\u0159ece mus\u00ed financovat, a t\u00edm n\u011bk\u00fdm jsou u ka\u017ed\u00e9ho podniku jeho z\u00e1kazn\u00edci, utr\u00e1cej\u00edc\u00ed tu […]","datePublished":"2025-11-03","dateModified":"2025-11-03","author":{"@type":"Person","@id":"https:\/\/www.scancore.cz\/author\/#Person","name":"scancore.cz\n","url":"https:\/\/www.scancore.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/aa13f0f1a5b61a2deba1492ce3bb4afe8e77d91eeb44c23db0ee08765a93abad?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/aa13f0f1a5b61a2deba1492ce3bb4afe8e77d91eeb44c23db0ee08765a93abad?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"scancore.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.scancore.cz\/wp-content\/uploads\/ooooooooo_2.jpg","url":"https:\/\/www.scancore.cz\/wp-content\/uploads\/ooooooooo_2.jpg","height":0,"width":0},"url":"https:\/\/www.scancore.cz\/bez-zakazniku-to-nejde\/","about":["V\u00fdrobky"],"wordCount":415,"articleBody":"        Je samoz\u0159ejm\u00e9, \u017ee se \u017e\u00e1dn\u00e1 firma neobejde bez z\u00e1kazn\u00edk\u016f. N\u011bkdo ji p\u0159ece mus\u00ed financovat, a t\u00edm n\u011bk\u00fdm jsou u ka\u017ed\u00e9ho podniku jeho z\u00e1kazn\u00edci, utr\u00e1cej\u00edc\u00ed tu sv\u00e9 pen\u00edze. Jen\u017ee n\u011bkdy nen\u00ed takov\u00fdch z\u00e1kazn\u00edk\u016f tolik, kolik by jich m\u011blo b\u00fdt, a po n\u011bkter\u00fdch z nab\u00eddek t\u0159eba, jak se \u0159\u00edk\u00e1, ani pes ne\u0161t\u011bkne. A potom je t\u0159eba zajistit skom\u00edraj\u00edc\u00edmu podnikatelsk\u00e9mu webu n\u00e1le\u017eitou propagaci. Aby se tento dostal lidem na o\u010di. A to p\u0159ednostn\u011b t\u011bm lidem, kte\u0159\u00ed by mohli m\u00edt o to zde nab\u00edzen\u00e9 z\u00e1jem. N\u011bkdo tedy sice st\u00e1le je\u0161t\u011b s\u00e1z\u00ed na to, \u017ee n\u011bkde vyv\u011bs\u00ed tuctovou reklamu a bude doufat, \u017ee si j\u00ed internetov\u00e1 ve\u0159ejnost v\u0161imne.Jen\u017ee v to bych rad\u011bji nedoufal. Web\u016f a reklam je v\u0161ude mnoho a sou\u010dasn\u011b je faktem, \u017ee kdy\u017e se ona reklama uk\u00e1\u017ee n\u011bkomu, kdo o to propagovan\u00e9 nem\u00e1 z\u00e1jem, stejn\u011b z toho nic nebude. A tak se st\u00e1le v\u00edce prosazuje c\u00edlen\u00e1 propagace. Tedy dejme tomu PPC reklama Microsoft Ads, kter\u00e1 m\u016f\u017ee ve vyhled\u00e1va\u010di Bing od Microsoftu oslovovat dostatek potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. Tedy lid\u00ed, kte\u0159\u00ed by o to propagovan\u00e9 m\u011bli z\u00e1jem, a ne ty, pro kter\u00e9 dan\u00e1 nab\u00eddka nen\u00ed t\u00edm prav\u00fdm. A dobrou pomoc\u00ed t\u011bch, kdo se pot\u0159ebuj\u00ed prosadit, jsou i RTB kampan\u011b, kter\u00e9 umo\u017e\u0148uj\u00ed p\u0159i ka\u017ed\u00e9m na\u010dten\u00ed webu zobrazen\u00ed pr\u00e1v\u011b t\u00e9 reklamy, kter\u00e1 je pro n\u00e1v\u0161t\u011bvn\u00edka nejvhodn\u011bj\u0161\u00ed. Co\u017e znamen\u00e1, \u017ee tu inzerenti neplat\u00ed za nic, ale pouze za zobrazen\u00ed reklamy lidem, kte\u0159\u00ed o ni maj\u00ed z\u00e1jem. Co\u017e vede pochopiteln\u011b k v\u011bt\u0161\u00ed n\u00e1vratnosti pen\u011bz, je\u017e inzerenti do takov\u00e9 propagace vkl\u00e1daj\u00ed. O tom tu toti\u017e rozhoduj\u00ed demografick\u00e9 \u00fadaje, z\u00e1jmy, chov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f na internetu, m\u00edsto, kde se potenci\u00e1ln\u00ed z\u00e1jemci vyskytuj\u00ed, atd, co\u017e je z\u00e1rukou, \u017ee se ke ka\u017ed\u00e9mu z n\u00e1s dostanou pr\u00e1v\u011b ty reklamy, kter\u00e9 n\u00e1s nenechaj\u00ed chladn\u00fdmi. Dnes u\u017e je prost\u011b mo\u017en\u00e9 sm\u011b\u0159ovat reklamy jen na lidi, kte\u0159\u00ed o n\u011b maj\u00ed z\u00e1jem. A to je \u017e\u00e1douc\u00ed. Takov\u00e9 reklamy se toti\u017e lidem nep\u0159\u00ed\u010d\u00ed, ale zaujmou.                                                                                                                                                                                                                                                                                                                                                                                          4.3\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Bez z\u00e1kazn\u00edk\u016f to nejde","item":"https:\/\/www.scancore.cz\/bez-zakazniku-to-nejde\/#breadcrumbitem"}]}]